That pretty much sums up the mentality of those we work with at The Design Drive.
People think mission driven is about overflowing with passion on an animated level. 🤩 😇 (⬅ like that)

For us it’s simpler. It’s 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝘄𝗼𝗿𝗸 𝗶𝘀 𝗯𝗶𝗴𝗴𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝗽𝗲𝗿𝘀𝗼𝗻 𝗱𝗼𝗶𝗻𝗴 𝗶𝘁 and 𝘄𝗵𝗲𝗻 𝘁𝗵𝗲 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗲𝘅𝗶𝘀𝘁𝘀 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲 𝗲𝗹𝘀𝗲’𝘀 𝗹𝗶𝗳𝗲 𝗯𝗲𝘁𝘁𝗲𝗿. That 𝘰𝘧𝘵𝘦𝘯 means charities, but it’s 𝙣𝙤𝙩 𝙡𝙞𝙢𝙞𝙩𝙚𝙙 𝙩𝙤 𝙣𝙤𝙣-𝙛𝙤𝙧-𝙥𝙧𝙤𝙛𝙞𝙩𝙨.

𝗧𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝙬𝙚 𝘄𝗼𝗿𝗸 𝘄𝗶𝘁𝗵.
☺︎ Business owners who genuinely want to improve people’s lives and help others like Dani Denby
☻ Schools working hard to build trust and empowerment like Hasmonean High School
☺︎ Charities supporting families in crisis like Paperweight Trust
☻ Community organisations protecting families and children Tahareinu and TAG (Technology Awareness Group)
☺︎ Educational organisations that empower Avremi Rosenberg Avremi Rosenberg

𝗧𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘁𝘆𝗽𝗲𝘀 𝗼𝗳 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀 𝘄𝗲 𝗱𝗼 𝗳𝗼𝗿 𝗼𝘂𝗿 𝗰𝗹𝗶𝗲𝗻𝘁𝘀:
☺︎ Branding that makes organisations 𝙞𝙣𝙨𝙩𝙖𝙣𝙩𝙡𝙮 𝙧𝙚𝙘𝙤𝙜𝙣𝙞𝙨𝙖𝙗𝙡𝙚
☻ Campaigns that spark action and 𝙧𝙖𝙞𝙨𝙚 𝙧𝙚𝙖𝙡 𝙛𝙪𝙣𝙙𝙨
☺︎ Messaging that brings 𝙘𝙡𝙖𝙧𝙞𝙩𝙮 𝙩𝙤 𝙘𝙤𝙢𝙥𝙡𝙚𝙭 𝙢𝙞𝙨𝙨𝙞𝙤𝙣𝙨
☻ Adverts that 𝙘𝙪𝙩 𝙩𝙝𝙧𝙤𝙪𝙜𝙝 𝙩𝙝𝙚 𝙣𝙤𝙞𝙨𝙚 in crowded communities
☺︎ Design systems that make every touchpoint 𝙘𝙤𝙣𝙨𝙞𝙨𝙩𝙚𝙣𝙩 𝙖𝙣𝙙 𝙩𝙧𝙪𝙨𝙩𝙚𝙙
☻ Fundraising collateral that 𝙢𝙤𝙫𝙚𝙨 𝙥𝙚𝙤𝙥𝙡𝙚 𝙚𝙢𝙤𝙩𝙞𝙤𝙣𝙖𝙡𝙡𝙮
☺︎ Audits and strategy that 𝙥𝙧𝙤𝙩𝙚𝙘𝙩 𝙛𝙪𝙩𝙪𝙧𝙚 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙥𝙚𝙣𝙙

𝗧𝗵𝗲𝘀𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝘄𝗲 𝘀𝘁𝗿𝗶𝘃𝗲 𝗳𝗼𝗿:
☺︎ Customer or donor 𝙡𝙤𝙮𝙖𝙡𝙩𝙮
☻ Brands people 𝙛𝙚𝙚𝙡 𝙥𝙧𝙤𝙪𝙙 to associate with
☺︎ Clear stories that build 𝙩𝙧𝙪𝙨𝙩 𝙖𝙣𝙙 𝙧𝙚𝙙𝙪𝙘𝙚𝙨 𝙘𝙤𝙣𝙛𝙪𝙨𝙞𝙤𝙣
☻ More 𝙘𝙤𝙣𝙛𝙞𝙙𝙚𝙣𝙩 𝙞𝙣𝙩𝙚𝙧𝙣𝙖𝙡 𝙩𝙚𝙖𝙢𝙨 who know how to communicate
☺︎ 𝙃𝙞𝙜𝙝𝙚𝙧 𝙘𝙤𝙣𝙫𝙚𝙧𝙨𝙞𝙤𝙣𝙨 because the message is landing
☻ Consistent design that 𝙨𝙩𝙧𝙚𝙣𝙜𝙩𝙝𝙚𝙣𝙨 𝙧𝙚𝙘𝙤𝙜𝙣𝙞𝙩𝙞𝙤𝙣
☺︎ A 𝙨𝙢𝙤𝙤𝙩𝙝𝙚𝙧 donor or customer 𝙟𝙤𝙪𝙧𝙣𝙚𝙮
☻ Marketing that feels 𝙖𝙡𝙞𝙜𝙣𝙚𝙙 rather than reactive
☺︎ 𝙇𝙚𝙖𝙙𝙚𝙧𝙨 𝙬𝙝𝙤 𝙛𝙚𝙚𝙡 𝙨𝙪𝙥𝙥𝙤𝙧𝙩𝙚𝙙, 𝙪𝙣𝙙𝙚𝙧𝙨𝙩𝙤𝙤𝙙 𝙖𝙣𝙙 𝙣𝙤 𝙡𝙤𝙣𝙜𝙚𝙧 𝙤𝙫𝙚𝙧𝙬𝙝𝙚𝙡𝙢𝙚𝙙

𝗠𝗶𝘀𝘀𝗶𝗼𝗻 𝗱𝗿𝗶𝘃𝗲𝗻 𝗺𝗲𝗮𝗻𝘀 𝘁𝗵𝗮𝘁 𝗰𝗹𝗮𝗿𝗶𝘁𝘆 𝗺𝗮𝘁𝘁𝗲𝗿𝘀, 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝗶𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 𝗶𝘀 𝗽𝗮𝗿𝗮𝗺𝗼𝘂𝗻𝘁. 𝐈𝘁 𝗺𝗲𝗮𝗻𝘀 𝘁𝗵𝗮𝘁 𝗲𝘃𝗲𝗿𝘆 𝗱𝗲𝘀𝗶𝗴𝗻 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗵𝗼𝗻𝗼𝘂𝗿𝘀 𝘁𝗵𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘆𝗼𝘂 𝘀𝗲𝗿𝘃𝗲.

𝚃𝚑𝚒𝚜 𝚒𝚜 𝚠𝚑𝚢 𝙸 𝚕𝚘𝚟𝚎 𝚠𝚑𝚊𝚝 𝚠𝚎 𝚍𝚘 𝚊𝚝 The Design Drive
𝚆𝚑𝚎𝚗 𝚢𝚘𝚞𝚛 𝚠𝚘𝚛𝚔 𝚖𝚊𝚝𝚝𝚎𝚛𝚜, 𝚢𝚘𝚞𝚛 𝚋𝚛𝚊𝚗𝚍 𝚜𝚑𝚘𝚞𝚕𝚍 𝚜𝚑𝚘𝚠 𝚒𝚝.