How to hack the English language.

In the UK, we 𝐝𝐨𝐧’𝐭 say 𝐯𝐚𝐜𝐮𝐮𝐦 𝐜𝐥𝐞𝐚𝐧𝐞𝐫, we say 𝑯𝒐𝒐𝒗𝒆𝒓

In the US, 𝐧𝐨𝐛𝐨𝐝𝐲 asks for a 𝐟𝐚𝐜𝐢𝐚𝐥 𝐭𝐢𝐬𝐬𝐮𝐞, they ask for a 𝑲𝒍𝒆𝒆𝒏𝒆𝒙.

Everywhere? Kids 𝐝𝐨𝐧’𝐭 play with 𝐢𝐧𝐭𝐞𝐫𝐥𝐨𝐜𝐤𝐢𝐧𝐠 𝐩𝐥𝐚𝐬𝐭𝐢𝐜 𝐛𝐫𝐢𝐜𝐤𝐬—they play with 𝑳𝒆𝒈𝒐.

Some of these are regional quirks, some are global giants.

They all prove the same point:
When your brand is unforgettable, it becomes the category.

Want your brand to move in that direction?

𝐒𝐭𝐚𝐫𝐭 𝐡𝐞𝐫𝐞:
𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐲 𝐲𝐨𝐮𝐫 𝐦𝐞𝐬𝐬𝐚𝐠𝐞 → if you can’t explain it in 7 words, it’s too complicated.

𝐃𝐞𝐬𝐢𝐠𝐧 𝐟𝐨𝐫 𝐫𝐞𝐜𝐚𝐥𝐥 → consistent colours, fonts, tone. No confusion, no clutter.

𝐂𝐫𝐞𝐚𝐭𝐞 𝐚 𝐫𝐢𝐭𝐮𝐚𝐥 → link your brand to a repeated habit or phrase (think “Google it”).

𝐒𝐩𝐚𝐫𝐤 𝐞𝐦𝐨𝐭𝐢𝐨𝐧 → joy, relief, pride…pick one and build around it.

𝐒𝐭𝐚𝐲 𝐫𝐞𝐥𝐞𝐧𝐭𝐥𝐞𝐬𝐬𝐥𝐲 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 → everywhere your audience meets you, it should feel the same.

These aren’t overnight wins but stack them together and 𝐲𝐨𝐮’𝐥𝐥 𝐛𝐮𝐢𝐥𝐝 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐩𝐞𝐨𝐩𝐥𝐞 𝐫𝐞𝐦𝐞𝐦𝐛𝐞𝐫 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐭𝐡𝐢𝐧𝐤𝐢𝐧𝐠.

Ready to build a brand that sticks in people’s heads (and language)?
DM me – let’s drive your brand forward.