Tahareinu Campaign 2024

This series of adverts were released over the period of a few weeks leading up to the campaign. Each advert carefully crafted a visual narrative that depicted Tahareinu as a guiding light for couples navigating difficult times. The imagery of a lighthouse standing steadfast against turbulent waters served as a powerful metaphor for the support and guidance they offer. Through strategic use of colours, typography, and compelling visuals, this campaign communicated the message of hope and solidarity to the community.