๐๐ ๐ฒ๐จ๐ฎ ๐๐จ๐งโ๐ญ ๐ฐ๐๐ง๐ญ ๐ญ๐ก๐ ๐๐ฃ๐ฆ๐ฅ๐๐ ๐ญ๐ซ๐ฎ๐ญ๐ก ๐๐๐จ๐ฎ๐ญ ๐ฒ๐จ๐ฎ๐ซ ๐ฐ๐๐๐ฌ๐ข๐ญ๐ ๐ฉ๐ฅ๐๐๐ฌ๐, ๐ฌ๐๐ซ๐จ๐ฅ๐ฅ ๐ฉ๐๐ฌ๐ญ.
Still here? Good.
Because most organisations have no idea how much their website is costing them every single day.
In development and hosting fees?
Nop!
In credibility, enquiries, donations, sales and trust – and ultimately boosting the bottom line.
It’s happening because websites are still being built like digital brochures when the internet moved past that behaviour years ago.
๐๐๐ซ๐ ๐ข๐ฌ ๐ฐ๐ก๐๐ญโ๐ฌ ๐๐๐ญ๐ฎ๐๐ฅ๐ฅ๐ฒ ๐ญ๐ซ๐ฎ๐ ๐ข๐ง ๐๐๐๐.
โช๏ธPeople judge your organisation in seconds.
โช๏ธRather than exploring, they scan, skim and decide.
โช๏ธThat means a website that โlooks niceโ but doesnโt guide behaviour is ๐๐๐ญ๐ข๐ฏ๐๐ฅ๐ฒ ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐ ๐๐ ๐๐ข๐ง๐ฌ๐ญ ๐ฒ๐จ๐ฎ.
๐๐ข๐ ๐ก๐ญ ๐ง๐จ๐ฐ, ๐ญ๐ก๐ ๐ฌ๐ข๐ญ๐๐ฌ ๐ญ๐ก๐๐ญ ๐ฐ๐ข๐ง ๐ฌ๐ก๐๐ซ๐ ๐ฌ๐ข๐ฑ ๐ญ๐ก๐ข๐ง๐ ๐ฌ.
โฌ
โฌ
โ ๐๐น๐ฎ๐ฟ๐ถ๐๐ ๐ผ๐๐ฒ๐ฟ ๐ฐ๐น๐ฒ๐๐ฒ๐ฟ๐ป๐ฒ๐๐ If your visitor canโt tell who you are and what problem you solve within two scrolls theyโre gone.
โ ๐ฆ๐ฝ๐ฒ๐ฒ๐ฑ = ๐ฎ๐๐๐ต๐ผ๐ฟ๐ถ๐๐ A slow website is frustrating and it ๐๐ถ๐ด๐ป๐ฎ๐น๐ ๐ฐ๐ต๐ฎ๐ผ๐. People feel it before they can name it.
โ ๐ ๐ผ๐ฏ๐ถ๐น๐ฒ ๐ณ๐ถ๐ฟ๐๐ ๐ผ๐ฟ ๐ป๐ผ๐๐ต๐ถ๐ป๐ด If your site looks perfect on your 27 inch iMac but all over the place on your visitor’s phone, the game is over. (And you lost)
โ ๐ฆ๐๐ผ๐ฟ๐ ๐๐๐ฟ๐๐ฐ๐๐๐ฟ๐ฒ ๐ถ๐ ๐ฎ ๐ฝ๐ฟ๐ถ๐ผ๐ฟ๐ถ๐๐ Your narrative needs to create momentum. Why do you exist and why does that matter? (to people other than you!)
โ ๐๐ฒ๐๐ถ๐ด๐ป ๐๐ต๐ฎ๐ ๐ด๐๐ถ๐ฑ๐ฒ๐ Good web design (and all design quite frankly!) is first and foremost ๐ฑ๐ถ๐ฟ๐ฒ๐ฐ๐๐ถ๐ผ๐ป๐ฎ๐น. Every section should move the eye and reduce hesitation and friction.
โ ๐ง๐ฟ๐๐๐ ๐ฐ๐๐ฒ๐ ๐๐ต๐ฎ๐ ๐ณ๐ฒ๐ฒ๐น ๐ต๐๐บ๐ฎ๐ป Real people. Real results. Real stories. Not stock photos and vague testimonials. Hereโs the part most leaders underestimate.
๐๐ง ๐ฌ๐ก๐จ๐ซ๐ญ ๐๐จ๐ซ ๐๐ง๐ฒ๐จ๐ง๐ ๐ฐ๐ก๐จ ๐ฌ๐ค๐ข๐ฉ๐ฉ๐๐ ๐ญ๐จ ๐ญ๐ก๐ ๐๐ง๐:
โ Your website is not there to sit and look pretty.
๐๐ญ ๐ข๐ฌ ๐ญ๐ก๐๐ซ๐ ๐ญ๐จ ๐๐จ ๐ ๐ฃ๐จ๐. ๐๐ญ ๐ฌ๐ก๐จ๐ฎ๐ฅ๐:
โ Drive enquiries.
โ Drive sales.
โ Drive donations.
โ Drive credibility.
โ Drive confidence.
๐๐ ๐ฒ๐จ๐ฎ๐ซ ๐ฌ๐ข๐ญ๐ ๐ข๐ฌ๐งโ๐ญ ๐๐จ๐ข๐ง๐ ๐ญ๐ก๐๐ญ, ๐ข๐ญ ๐ข๐ฌ ๐ง๐จ๐ญ ๐ ๐ฐ๐๐๐ฌ๐ข๐ญ๐… ๐ข๐ญ’๐ฌ ๐ ๐ฉ๐ฅ๐๐๐๐ก๐จ๐ฅ๐๐๐ซ. ๐๐ง๐ ๐ข๐ ๐ข๐ญ ๐ฐ๐๐ฌ ๐๐ง ๐๐ฆ๐ฉ๐ฅ๐จ๐ฒ๐๐ ๐ฐ๐จ๐ซ๐ค๐ข๐ง๐ ๐๐จ๐ซ ๐ฒ๐จ๐ฎ, ๐ฒ๐จ๐ฎ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐ก๐๐ฏ๐ ๐๐ข๐ซ๐๐ ๐ญ๐ก๐๐ฆ ๐๐ฒ ๐ง๐จ๐ฐ ๐๐ง๐ ๐ซ๐๐ฉ๐ฅ๐๐๐๐ ๐ญ๐ก๐๐ฆ ๐ฐ๐ข๐ญ๐ก ๐ ๐๐๐ญ๐ญ๐๐ซ ๐จ๐ฉ๐ญ๐ข๐จ๐ง ๐ญ๐ก๐๐ญ ๐๐๐ญ๐ฎ๐๐ฅ๐ฅ๐ฒ ๐๐จ๐จ๐ฌ๐ญ๐ฌ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ญ๐ญ๐จ๐ฆ ๐ฅ๐ข๐ง๐!
___________
I’m Abby, founder at ๐ง๐ต๐ฒ ๐๐ฒ๐๐ถ๐ด๐ป ๐๐ฟ๐ถ๐๐ฒ and its digital division ๐ง๐ต๐ฒ ๐ช๐ฒ๐ฏ ๐๐ฟ๐ถ๐๐ฒ where we drive brands forward using innovative design, strategy and messaging.
(We come up with creative ideas no one else thought of but wished they had!)
